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Benefits of a marketing cooperative in transition agriculture: Mórakert purchasing and service co-operative

Bakucs, Lajos Zoltán and Fertő, Imre and Szabó, Gábor G. (2012) Benefits of a marketing cooperative in transition agriculture: Mórakert purchasing and service co-operative. Society and Economy, 34 (3). pp. 453-468. DOI 10.1556/SocEc.34.2012.3.6

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Official URL: http://www.akademiai.com/content/m674522075p1u216/


Abstract

The paper analyses the potential benefits of marketing cooperatives in Hungary, employing a transaction cost economics framework. We found that the purchased quantity, the existence of contracts, flexibility and trust are the most important factors farmers consider when selling their products via a cooperative. The most striking result is that diversification has positive influences on the share of cooperatives in farmers’ sale. Furthermore, farmers with larger bargaining power have less willingness to sell their product to the cooperative. Surprisingly, asset specificity has rather negative effects on the share of cooperatives in members’ sales.

Item Type:Article
Uncontrolled Keywords:contract enforcement, co-operative, transition economy, Tobit model, JEL codes: C12, C25, D23
Subjects:Marketing
Agriculture
Projects:OTKA K68467
DOI:10.1556/SocEc.34.2012.3.6
ID Code:1084
Deposited By: Ádám Hoffmann
Deposited On:21 Jan 2013 15:10
Last Modified:21 Jan 2013 15:10

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