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Corvinus

How trust affects the use of information obtained through intra- and extraorganizational relationships?

Keszey, Tamara (2014) How trust affects the use of information obtained through intra- and extraorganizational relationships? In: Paradigm Shifts & Interactions. Proceedings of the 43rd European Marketing Academy Conference (EMAC). European Marketing Academy, pp. 139-146. ISBN 978-84-370-9453-3

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Abstract

We have limited knowledge on the potential pattern similarities/differences of trust’s role that may exist in information use obtained through intra- and extra-organizational relationships. This study addresses this question by investigating how trust leads to information use. Data from 338 intra-organizational and a sub-ample of 158 interorganizational dyadic information exchange-relationships showed that trust is an important driver of the utilization of market information in both cases. Trust has no direct relationship to information use, instead has a strong indirect effect through a mediator, perceived quality of information. The effects of trust on the use of information obtained through inter- and extra-organizational dyadic relationships proved to be similar.

Item Type:Book Section
Uncontrolled Keywords:trust, managerial use of market information, relationships, dyads, salesmarketing interface, market research
Subjects:Marketing
Funders:János Bolyai Research Program by the Hungarian Academy of Sciences
Projects:OTKA PD77726
ID Code:1771
Deposited By: Ádám Hoffmann
Deposited On:19 Dec 2014 10:13
Last Modified:19 Dec 2014 10:26

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