Keszey, Tamara, Biemans, Wim and Malshe, Avinash (2013) The Paradoxical Effects of Interactive Information Technology on Sales-Marketing Interface Communication1. In: 4th Conference on Enhancing Sales Force Productivity, July 14-16. 2013, Münster, Germany.
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| Item Type: | Conference or Workshop Item (Lecture) |
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| Divisions: | Faculty of Business Administration > Institute of Marketing and Media > Department of Marketing |
| Subjects: | Marketing |
| Funders: | János Bolyai Scholarship Programme of the Hungarian Academy of Sciences |
| ID Code: | 1783 |
| Deposited By: | Ádám Hoffmann |
| Deposited On: | 07 Jan 2015 15:26 |
| Last Modified: | 07 Jan 2015 15:26 |
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