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The Paradoxical Effects of Interactive Information Technology on Sales-Marketing Interface Communication1

Keszey, Tamara and Biemans, Wim and Malshe, Avinash (2013) The Paradoxical Effects of Interactive Information Technology on Sales-Marketing Interface Communication1. In: 4th Conference on Enhancing Sales Force Productivity, July 14-16. 2013, Münster, Germany.

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Item Type:Conference or Workshop Item (Lecture)
Subjects:Marketing
Funders:János Bolyai Scholarship Programme of the Hungarian Academy of Sciences
ID Code:1783
Deposited By: Ádám Hoffmann
Deposited On:07 Jan 2015 15:26
Last Modified:07 Jan 2015 15:26

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