Keszey, Tamara (2007) Antecedents of E-Business Adoption in Corporate Marketing Activities: Perspective of the Organisation and of the Environment. In: Flexible Marketing in an unpredictable World: proceedings of the 36th EMAC conference. European Marketing Academy, Reykjavik, Iceland. . ISBN 978-9979-948-35-3
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| Item Type: | Book Section |
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| Divisions: | Faculty of Business Administration > Institute for Business Law |
| Subjects: | Information economy Marketing |
| Funders: | János Bolyai Scholarship Programme by the Hungarian Academy of Sciences |
| ID Code: | 1786 |
| Deposited By: | Ádám Hoffmann |
| Deposited On: | 08 Jan 2015 08:28 |
| Last Modified: | 08 Jan 2015 08:28 |
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