Corvinus
Corvinus

Antecedents of E-Business Adoption in Corporate Marketing Activities: Perspective of the Organisation and of the Environment

Keszey, Tamara (2007) Antecedents of E-Business Adoption in Corporate Marketing Activities: Perspective of the Organisation and of the Environment. In: Flexible Marketing in an unpredictable World: proceedings of the 36th EMAC conference. European Marketing Academy, Reykjavik, Iceland. . ISBN 978-9979-948-35-3

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Item Type:Book Section
Subjects:Information economy
Marketing
Funders:János Bolyai Scholarship Programme by the Hungarian Academy of Sciences
ID Code:1786
Deposited By: Ádám Hoffmann
Deposited On:08 Jan 2015 08:28
Last Modified:08 Jan 2015 08:28

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