Corvinus
Corvinus

The economic approach of advertising and the problem of allocating advertising budgets during a recession

Gáti, Mirkó and Bauer, András (2012) The economic approach of advertising and the problem of allocating advertising budgets during a recession. In: Enterprise during global market instability. Polish Economic Society, Torun, pp. 57-83. . ISBN 978-83-62049-21-9

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Item Type:Book Section
Uncontrolled Keywords:recession, advertising, advertising spending
Subjects:Marketing
ID Code:1865
Deposited By: MTMT SWORD
Deposited On:03 Mar 2015 16:36
Last Modified:13 Apr 2015 09:40

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