Corvinus
Corvinus

How Corporate Executives Perceive Environmental Issues

Vastag, Gyula and Rondinelli, Dennis A. and Kerekes, Sándor (1996) How Corporate Executives Perceive Environmental Issues. Journal of Euromarketing, 5 (3). pp. 5-27. DOI 10.1300/J037v05n03_02

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Abstract

This article reports the results of a survey conducted in Hungary to compare the environmental perceptions of Hungarian corporate managers with those of other executives from around the world who had earlier responded to a similar survey conducted by McKinsey and Company. The results showed virtually no differences in how Hungarian managers perceived the importance of environmental challenges, but they did reveal stronger differences in perceptions between Hungarian and international respondents and among Hungarian respondents from companies in different owner.

Item Type:Article
Uncontrolled Keywords:környzeti marketing, környezetirányítási eszközök, vállalati stratégia, környezeti menedzsment
Subjects:Environmental economics
Marketing
Management, business policy, business strategy
DOI:10.1300/J037v05n03_02
ID Code:2013
Deposited By: MTMT SWORD
Deposited On:24 Jul 2015 07:21
Last Modified:24 Jul 2015 07:21

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