Business Value of IT Investment: The Case of a Low Cost Airline’s Website

Aranyossy, Márta (2007) Business Value of IT Investment: The Case of a Low Cost Airline’s Website. In: 20th Bled eConference eMergence: Merging and Emerging Technologies, Processes, and Institutions, June 4 - 6, 2007, Bled, Slovenia.

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Official URL: http://www.bledconference.org/proceedings.nsf/Proceedings/DA8C870B30E13510C12572EE00716C71/$File/50_Aranyossy.pdf

Abstract

Using the case of a low cost airline company’s website we analyze some special research questions of information technology valuation. The distinctive characteristics of this research are the ex post valuation perspective; the parallel and comparative use of accounting and business valuation approaches; and the integrated application of discounted cash flow and real option valuation. As the examined international company is a strategic user of e-technology and wants to manage and account intangible IT-assets explicitly, these specific valuation perspectives are gaining practical significance.

Item Type:

Conference or Workshop Item (Paper)

Uncontrolled Keywords:

IT business value, travel services industry, accounting, discounted cash-flow, real option

Divisions:

Faculty of Business Administration > Institute for the Development of Enterprises

Subjects:

Finance
Information economy

ID Code:

225

Deposited By:

Márta Aranyossy