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From eco-efficiency to eco-effectiveness: The policy-performance paradox

Csutora, Mária (2011) From eco-efficiency to eco-effectiveness: The policy-performance paradox. Society and Economy, 33 (1). pp. 161-181. DOI 10.1556/SocEc.33.2011.1.12

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Official URL: http://www.akademiai.com/content/x54h544712446663/


Abstract

The internalisation level of sustainability issues varies among topics and among countries. Companies give up less internalised issues for more internalised ones. Discrepancies between legal, market and cultural internalisation lead to different escape strategies: firms develop a high level environmental management system and they have nice sustainability policy and reports. These achievements cover the fact that their total emission keeps increasing and they do not proceed in solving the most crucial global community or corporate governance problems. ‘Escaper’ firms are often qualified as ‘leading’ ones, as a current stream of research is also ‘escapist’: it puts too much emphasis on sustainability efforts as compared to sustainability performance. Genuine strategies focus on hardcore sustainability issues and absolute effects rather than on issues easily solved and having high PR effects. They allow for growth in innovative firms, if they crowd out less efficient or more polluting ones. They produce positive environmental value added when sector average eco-efficiency is used as benchmark and do not accelerate market expansion and consumerism.

Item Type:Article
Uncontrolled Keywords:trade-offs, sustainability, environmental strategies, multinational enterprises, environmental management systems, eco-efficiency
Subjects:Environmental economics
Management, business policy, business strategy
Funders:Norwegian Financial Mechanism
Projects:Sustainable Consumption, Production and Communication
DOI:10.1556/SocEc.33.2011.1.12
ID Code:283
Deposited By: Dr. Mária Csutora
Deposited On:09 May 2011 10:46
Last Modified:03 Jul 2012 00:24

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