Corvinus
Corvinus

The role of economic and psychological costs in service elimination

Somosi, Ágnes and Kolos, Krisztina (2017) The role of economic and psychological costs in service elimination. Vezetéstudomány - Budapest Management Review, 48 (5). pp. 14-23. DOI 10.14267/VEZTUD.2017.05.02

[img]
Preview
PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
538kB

Abstract

Service elimination (SE) requires systematic planning and execution to retain customers. However, service providers struggle with finding the best way to minimize customer churn following SE. This paper investigates the impact of economic and psychological costs on consumer reactions following SE with a scenario-based experimental design. The findings suggest that economic cost is positively related to churn and negatively related to satisfaction and commitment. Psychological cost decreases satisfaction and commitment, but does not affect churn. Interactions between costs show that psychological cost refines the impact of economic cost on customer reaction. This research contributes to the understanding of how SE impacts consumer behavior.

Item Type:Article
Uncontrolled Keywords:service elimination, economic cost, psychological cost, customer retention, telecommunication services
Subjects:Marketing
Service management
DOI:10.14267/VEZTUD.2017.05.02
ID Code:2860
Deposited By: Ádám Hoffmann
Deposited On:22 May 2017 13:32
Last Modified:21 Dec 2018 15:18

Repository Staff Only: item control page