Challenges in Measuring International Strategic Performance in Professional Team Sports

Kozma, Miklós and Kazainé Ónodi, Annamária (2017) Challenges in Measuring International Strategic Performance in Professional Team Sports. Theory, Methodology, Practice: Club of Economics in Miskolc, 13 (1). pp. 85-96. DOI

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We analysed the key strategic challenges in measuring performance of professional sports clubs in international context by using the case study methodology. The analysis of the examined handball and football clubs revealed that domestic success is a weak indicator of international success. Also, the occasional surge in international revenues is challenging to translate into a sustainable flow of revenues. Moreover, through a strategically driven process the social benefits of clubs services can become relevant to international markets. We argue that the findings from the professional sports sector can be transferable to other business fields in terms of the complex relationships between the analysed performance drivers.

Item Type:Article
Uncontrolled Keywords:sport, strategy, case study, performance measurement, internationalisation
JEL classification:M16 - International Business Administration
M49 - Accounting: Other
Subjects:Culture, sport
ID Code:3638
Deposited By: MTMT SWORD
Deposited On:31 Aug 2018 07:36
Last Modified:26 Sep 2018 07:38

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