Corvinus
Corvinus

Alternative ways for private label manufacturing

Kelemen, Zita and Némethné Tömő, Zsuzsa (2010) Alternative ways for private label manufacturing. A Nyugat-magyarországi Egyetem Savaria Egyetemi Központ tudományos közleményei, 17 (Termés). pp. 189-199.

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Abstract

Private labels are a growing phenomenon globaly. retatlers become stronger and stronger by offering their own quality private label product for customers in all segments. Certainly they do not open factories to produce these items but rather search for dedicated private label producers or pressure branded goods manufacturers to produce it for them. The article deals with the strategic choiches manufacturers can have and suggest the necessary factors that need to be evaluated to decide on the winning business model - in considering wether or not to enter in private label production - through literature and a case study on the ice cream market in Hungary

Item Type:Article
Uncontrolled Keywords:private label, production, branding
Subjects:Marketing
ID Code:457
Deposited By: Ádám Hoffmann
Deposited On:08 Nov 2011 13:42
Last Modified:03 Jul 2012 00:25

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