Osman, Péter (2002) Csak a profit számít / Sergio Zyman (Könyvismertetés). Vezetéstudomány - Budapest Management Review, 33 (4). pp. 56-58.
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| Item Type: | Article |
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| Uncontrolled Keywords: | marketing, marketingstratégia, reklám, vállalatok |
| Subjects: | Marketing Management, business policy, business strategy |
| ID Code: | 4741 |
| Deposited By: | Beáta Vasvár |
| Deposited On: | 11 Feb 2020 10:55 |
| Last Modified: | 11 Feb 2020 10:55 |
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