Corvinus
Corvinus

The impact of family forms on interpersonal influence between single parent and full families

Neulinger, Ágnes (2011) The impact of family forms on interpersonal influence between single parent and full families. In: Academy of Marketing Conference, 2011, 5-7 July, 2011, Liverpool, United Kingdom.

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Abstract

The relationship between individual thoughts and the social environment has been widely studied in sociology (Weber, 1968), psychology (Lewin, 1951) and social psychology. The influence of reference groups on individual behaviour is often manifested in the decisions made by consumers while members of these reference groups are often the individual’s friends and acquaintances. Their decisions, their values and norms serve as an example for the individual. In this study the influences of reference groups are examined within the context of the family form in Hungary. The paper focuses on the nature of peer influence in single parent households and full families, to analyse the normative and informational dimensions of peer pressure and communication patterns within the family.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:consumer behavior
Subjects:Marketing
Projects:OTKA PD 83779
ID Code:490
Deposited By: Ádám Hoffmann
Deposited On:25 Jan 2012 12:55
Last Modified:03 Jul 2012 00:25

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