Corvinus
Corvinus

Tales from the wild East: Traiding with Central and Eastern Europe

Woods, Adrian, Edwards, Vince and Rein, Melanie (1999) Tales from the wild East: Traiding with Central and Eastern Europe. Vezetéstudomány - Management and Business Journal, 30 (7-8). pp. 90-97.

[img]
Preview
PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
6MB

Abstract

In the former system of trade in the countries of Central and Eastern Europe the State controlled imports and exports. Firms, both domestic and foreign, now have the potential to respond directly to local demand. The aim of the research was to identify how small firms in the South East of England who are exporting to Central and Eastern Europe, have responded to these developments. In particular the authors wanted to explore the stories respondents told about how they become involved in exporting and what their experience of this was.

Item Type:Article
Uncontrolled Keywords:bizonytalanság, kelet-európai országok, kockázat, külgazdasági kapcsolatok
Subjects:International economics
References:

BILKEY, W and TESAR, G (1977), ‘The export behaviour of smaller sized Wisconsin manufacturing firms’, Journal of International Business Studies, Spring, pp 93-98.

BRIDGEWATER, S and WENSLEY, R (1993), ‘The Role of Existing Relationships in Western Entry and Expansion Decisions in Ukraine’, British Academy of Management Conference, Milton Keynes

BUCKLEY, P (1991), ‘Developments in International Business Theory in the 1990’s’, Journal of Marketing Management, Vol. 7, pp 15-24.

BUCKLEY, P and CASSON, M (1985), The Economic Theory of the Multinational Enterprise, Macmillan

CAVUSGIL, S and ZOU, S (1994), ‘Marketing Strategy - Performance Relationship: An Investigation of the Empirical Link in Export Market Venture’, Journal of Marketing, Vol. 58/1, pp 1-21.

CLARK, T and MALLORY, G (1992), ‘The stages Theory of Internationalisation: A Conceptual and Empirical Critique’, British Academy of Management Conference, Bradford

DUNNING, J (1981), International Production and the Multinational Enterprise, Allen and Unwin

DUNNING, J (1988), Explaining International Production, Unwin Hyman

DUNNING, J (1993), The Globalization of Business: The Challenge of the 1990’s, Routledge

ERRAMILLE, M (1990), ‘Entry Mode Choice in Service Industries’, International Marketing Review, Vol. 7/5, pp 50-62.

HICKS, S (1995), „Grizzly Bizness”: Entry and Expansion Decisions made by Western firms in Moscow and St. Petersburg unpublished MA dissertation, Buckinghamshire College

HILL, M and HAY, C (1993), Trade, Industrial Co-operation and Technology Transfer, Avebury

HOOD, N & YOUNG, S (1983), Multinational Investment Strategies in the British Isles: A Study of MNEs in the Assisted Areas and in the Republic of Ireland,

HMSO HORROCKS, R (1995), Male Myths and Icons, Masculinity in Popular Culture, Macmillan

JOHANSON, J and WIEDERSHEIM, Paul F (1975), ‘The Internationalisation of the Firm: Four Swedish Cases: Journal of Management Studies, Vol. 12, pp 305-22.

KLEIN, S and ROTH, V (1989), ‘Determinants of Export Channel Structure:The Effects of Experience and Pychic Distance Reconsided’, International Marketing Review, Vol. 7/5, pp 27-37.

MIESENBOCK, K (1988), ‘Small Businesses and Exporting: A Literature Review’, International Small Business Journal, Vol.6/2, pp 42-61.

NAOR, J (1990), ‘Research on Eastern Europe and Soviet Marketing: Constraints, Challenges and Opportunities’, International Marketing Review, Vol.7/1, pp7-14.

PAPADOPOULOS, N and DENIS, J-E (1988), ‘Inventory Taxonomy and Assessment of Methods for International Market Section’, International Marketing Review, Autumn, 1988, pp 38-51.

PITT-WATSON, D (1993), ‘Western strategy and Eastern Europe: problems and pitfalls’, European Business Journal, Vol. 5/2, pp 22-27.

PULLAR-STRECKER ,T (1995), ‘The rocky road East’, Management Today, October, pp76-80.

QUELCH J et al (1991), ‘After the Wall: Marketing Guidelines for Eastern Europe’, Sloan Management Review, Winter, pp 82-93.

ROOT, F (1987), Entry Strategies for International Markets, Lexington Books

RUGMAN, A et al (1985), International Business: Firm and Environment, McGraw

Hill SEAR, D (1995), ‘Selling or marketing? A study of exporting behaviour of SME’s in Dorset, unpublished MA dissertation, Bournemouth University

YOUNG, S et.al (1989), ‘International Market Entry and Development: Strategies and Management, Prentice Hall

VERNON, R (1966), ‘International investment and international trade in the product cycle’. Quarterly Journal of Economics, Vol. 80, pp 190-207.

ID Code:5142
Deposited By: Beáta Vasvár
Deposited On:24 Mar 2020 13:43
Last Modified:24 Mar 2020 13:43

Repository Staff Only: item control page

Downloads

Downloads per month over past year

View more statistics