Bauer, András (1995) A márka és a márkaérték elméleti kérdései és gyakorlati feladatai. Vezetéstudomány, 26 (7). pp. 39-42.
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| Item Type: | Article |
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| Uncontrolled Keywords: | márka, márkaérték |
| Divisions: | Faculty of Business Administration > Institute of Marketing and Media > Department of Marketing |
| Subjects: | Marketing |
| ID Code: | 5581 |
| Deposited By: | Beáta Vasvár |
| Deposited On: | 21 Apr 2020 12:23 |
| Last Modified: | 21 Apr 2020 12:23 |
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