McMindfulness: How Mindfulness Became the New Capitalist Spirituality, by Ronald Purser (Repeater Books, 2019)

Abstract

Review of McMindfulness: How Mindfulness Became the New Capitalist Spirituality, by Ronald Purser (Repeater Books, 2019). The McMindfulness book, with its thirteen chapters and a conclusion, aims at providing a critique of mindfulness as a discourse and a practice and challenges its contemporary usage and its commodification. It questions the credibility of contemporary mindfulness practice, focusing mainly on how it has turned into a movement for privatizing mindfulness and making it a personal issue, whereby each individual is made responsible for applying it to all attributes of life, combined with how capitalist organizations and ventures are using the concept to influence their employees to become more productive while increasing their own profit.