Corvinus
Corvinus

Consumer behaviour and lifestyle patterns of Hungarian students in view of environmental awareness

Marjainé Szerényi, Zsuzsanna and Zsóka, Ágnes and Széchy, Anna (2011) Consumer behaviour and lifestyle patterns of Hungarian students in view of environmental awareness. Society and Economy, 33 (1). pp. 89-109. DOI 10.1556/SocEc.33.2011.1.8

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Abstract

The aim of this paper is to describe the consumer behaviour and everyday lifestyle patterns of Hungarian university and college students. The results are gained from an international survey, carried out by the Department of Environmental Economics and Technology at the Corvinus University of Budapest, supported by the Norwegian Financial Mechanism. As background literature, characteristics of the consumer society and the development of sustainable consumption as a concept are interpreted in the paper. The empirical analysis aims to describe the most important clusters of students, based on the factors of their consumer behaviour, environmental activism and pro-environmental everyday habits. Our results identify two extreme clusters which most significantly differ from each other: the environmental activists and the indifferent group. However, a third cluster has the most modest consumer behaviour, namely the group which considers product features, energy consumption and the behaviour of producers. They spend the least on consumer goods. The three other clusters show quite mixed lifestyle patterns.

Item Type:Article
Uncontrolled Keywords:sustainable consumption, environmental education, consumer behaviour, environmental consciousness, JEL codes: C83, M31, Q01, Q56
Subjects:Marketing
Environmental economics
DOI:10.1556/SocEc.33.2011.1.8
ID Code:697
Deposited By: Ádám Hoffmann
Deposited On:21 Jun 2012 08:16
Last Modified:03 Jul 2012 01:27

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