Drifting, Not Driving. Identity Structure Analysis to Explore Entrepreneurial Identity

Jávor, Rebeka ORCID:, B. Erdős, Márta ORCID: and Ellis, Roger ORCID: (2022) Drifting, Not Driving. Identity Structure Analysis to Explore Entrepreneurial Identity. Vezetéstudomány - Budapest Management Review, 53 (5). pp. 2-15. DOI 10.14267/VEZTUD.2022.05.01

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This study is an exploration of entrepreneurial identity, employing a culturally sensitive mixed methods approach, Identity Structure Analysis (ISA). The sample includes 30 small/micro entrepreneurs in Southern-Transdanubia, Hungary. Hungary had introduced some “staccato” economic reforms in the previous social system, changing communist hostility towards entrepreneurs as “capitalists” into lasting ambivalence. The results reflect indistinct commitments to entrepreneurial values; constant adaptation to environmental factors instead of building own strategies; and limited future expectations. In the two sub-samples of male and female entrepreneurs there were no statistically significant differences. The dominant, masculine discourse of entrepreneurship, the underdevelopment of social enterprises in Hungary, the impact of the previous communist discourse understanding equality as sameness, and the pandemic-induced crisis may explain for these findings.

Item Type:Article
Uncontrolled Keywords:entrepreneurial identity, identity structure analysis, post-communist environment, communicative memory, ecosystem, gender differences, Covid-19 pandemic
Subjects:Management, business policy, business strategy
ID Code:7422
Deposited By: Ádám Hoffmann
Deposited On:25 May 2022 06:10
Last Modified:25 May 2022 06:10

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