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Trust and cooperation in buyer–seller relationships and networks. The co-evolution of structural balance and trust in iterated PD games

Szántó, Zoltán (2008) Trust and cooperation in buyer–seller relationships and networks. The co-evolution of structural balance and trust in iterated PD games. International Research Journal of Social Sciences, 1 (2). pp. 13-26.

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Abstract

Our study has two aims: to elaborate theoretical frameworks and introduce social mechanisms of spontaneous co-operation in repeated buyer-seller relationships and to formulate hypotheses which can be empirically tested. The basis of our chain of ideas is the simple two-person Prisoner’s Dilemma game. On the one hand, its repeated variation can be applicable for the distinction of the analytical types of trust (iteration trust, strategy trust) in co-operations. On the other hand, it provides a chance to reveal those dyadic sympathy-antipathy relations, which make us understand the evolution of trust. Then we introduce the analysis of the more complicated (more than two-person) buyer-seller relationship. Firstly, we outline the possible role of the structural balancing mechanisms in forming trust in three-person buyer-seller relationships. Secondly, we put forward hypotheses to explain complex buyer-seller networks. In our research project we try to theoretically combine some of the simple concepts of game theory with certain ideas of the social-structural balance theory. Finally, it is followed by a short summary.

Item Type:Article
Uncontrolled Keywords:buyer–seller relationships, social trap, strategy-trust
Subjects:Sociology
Projects:OTKA T/16 046380
ID Code:901
Deposited By: Ádám Hoffmann
Deposited On:21 Sep 2012 12:03
Last Modified:21 Sep 2012 12:03

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