Items where Division is "Faculty of Business Administration > Institute of Marketing and Media > Department of Media, Marketingcommunications and Telecommunications" and Year is 2010

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Number of items: 2.

H

Horváth, Dóra, Mitev , Ariel Zoltán, Bauer, András, Csordás, Tamás and Móricz , Éva (2010) Online vs. Offline Gossip as a Source of Corporate Communicative Advantage. In: Marketing Theory Challenges in Emerging Societies - 1st EMAC Regional Conference, 2010. szeptember 24-25., Budapest.

Horváth, Dóra and Nádasi, Katalin (2010) A feltételes médium: mobiltelefon, mint reklámcsatorna. Marketing & Menedzsment, 44 (1). pp. 48-59.

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