Items where Division is "Faculty of Business Administration > Institute of Marketing and Media > Department of Media, Marketingcommunications and Telecommunications" and Year is 2014

Csordás, Tamás and Gáti, Mirkó (2014) The New (Marketing) Role of Firms as Media Content Providers – The case of SME’s Strategic Social Media Presence. Vezetéstudomány - Budapest Management Review, 45 (2). pp. 22-32. DOI 10.14267/VEZTUD.2014.02.04

Csordás, Tamás, Markos-Kujbus, Éva and Gáti, Mirkó (2014) The Attributes of Social Media as a Strategic Marketing Communication Tool. Journalism and Mass Communication, 4 (1). pp. 48-71.

Dörnyei, Krisztina and Bauer, András (2014) A szervezeti identitás meghatározása, elemei és menedzselése (Defining of organizational identity and its components and management). Vezetéstudomány - Budapest Management Review, 45 (5). pp. 2-11. DOI 10.14267/VEZTUD.2014.05.01

Horváth, Dóra, Mitev, Ariel Zoltán and Bauer, András (2014) Winning Media Strategies in the Time of the Economic Crisis. Vezetéstudomány - Budapest Management Review, 45 (2). pp. 46-52. DOI 10.14267/VEZTUD.2014.02.07

Varga, Zsolt and Nyirő, Nóra (2014) Through the kaleidoscope: media consumption patterns in the participatory cross-media era. Vezetéstudomány - Budapest Management Review, 45 (2). pp. 4-13. DOI 10.14267/VEZTUD.2014.02.02