Items where Division is "Institute of Marketing and Communication Sciences" and Year is 2011

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Nyirő, Nóra, Csordás, Tamás ORCID: https://orcid.org/0000-0002-8077-4000 and Horváth, Dóra ORCID: https://orcid.org/0000-0002-5819-1095 (2011) Competing by participation – A winning marketing tool. CM: Časopis za upravljanje komuniciranjem / Communication Management Quarterly, 6 (21). pp. 111-139.