Items where Division is "Institute of Marketing and Communication Sciences" and Year is 2024

Article

Bató, Alex ORCID: https://orcid.org/0000-0002-1450-4790, Brodszky, Valentin ORCID: https://orcid.org/0000-0002-6095-2295, Mitev Ariel, Zoltán ORCID: https://orcid.org/0000-0002-9986-3513, Jenei, Balázs ORCID: https://orcid.org/0000-0002-4947-2514 and Rencz, Fanni ORCID: https://orcid.org/0000-0001-9674-620X (2024) Psychometric properties and general population reference values for PROMIS Global Health in Hungary. The European Journal of Health Economics, 25 . pp. 549-562. DOI 10.1007/s10198-023-01610-w

Benczes, Réka ORCID: https://orcid.org/0000-0002-3481-8279, Benczes, István ORCID: https://orcid.org/0000-0002-7309-6213, Ságvári, Bence ORCID: https://orcid.org/0000-0001-5862-4789 and Szabó, Lilla Petronella ORCID: https://orcid.org/0000-0001-5509-2158 (2024) When life is no longer a journey : the effect of the COVID-19 pandemic on the metaphorical conceptualization of life among Hungarian adults – a representative survey. Cognitive Linguistics, 35 (1). pp. 143-165. DOI https://doi.org/10.1515/cog-2023-0050

Berezvai, Zombor ORCID: https://orcid.org/0000-0001-7807-2977, Basile, Vincenzo, Kálecz-Simon, András and Bakó, Barna ORCID: https://orcid.org/0000-0003-3856-0129 (2024) Investigating the impact of fuel price shocks on bicycle sharing usage in Budapest. Scientific Reports, 14 (1). DOI 10.1038/s41598-024-68677-0

Berezvai, Zombor ORCID: https://orcid.org/0000-0001-7807-2977 and Helfrich, Dániel ORCID: https://orcid.org/0009-0001-7871-7058 (2024) The impact of a short-term fuel price cap on market prices after its removal : Evidence from Hungary. Energy Strategy Reviews, 54 (101472). DOI https://doi.org/10.1016/j.esr.2024.101472

Berezvai, Zombor ORCID: https://orcid.org/0000-0001-7807-2977, Vitrai, József ORCID: https://orcid.org/0000-0001-9267-806X, Tóth, Gergely ORCID: https://orcid.org/0000-0001-8040-1899, Brys, Zoltán ORCID: https://orcid.org/0000-0002-3324-2255, Bakacs, Márta ORCID: https://orcid.org/0000-0002-4313-9999 and Joó, Tamás ORCID: https://orcid.org/0000-0002-3551-6125 (2024) Long-term impact of unhealthy food tax on consumption and the drivers behind : a longitudinal study in Hungary. Health Policy, 146 (105098). DOI https://doi.org/10.1016/j.healthpol.2024.105098

Bokor, Tamás ORCID: https://orcid.org/0000-0001-8221-1212, Kollányi, Bence ORCID: https://orcid.org/0000-0003-4847-3598, Mogyorósi, Pálma ORCID: https://orcid.org/0009-0000-5678-7496 and Ságvári, Bence ORCID: https://orcid.org/0000-0001-5862-4789 (2024) Mesterségesintelligencia-narratívák az online médiában : A hazai online hírportálok és közösségimédia-felületek szentimentelemzése a Chat-GPT korszaka előtt = Narratives of artificial intelligence in the online media : Discourse analysis of domestic online and social media before the chatGPT era. Információs társadalom, 24 (2). pp. 75-94. DOI https://dx.doi.org/10.22503/inftars.XXIV.2024.1.4

Caraiani, Cristian, Pelau, Corina and Gáti, Mirkó ORCID: https://orcid.org/0000-0001-5879-6353 (2024) Expectations Towards Charging Infrastructure as Buying Motive for Electrical Cars. Proceedings of the International Conference on Business Excellence, 18 (1). pp. 2231-2239. DOI 10.2478/picbe-2024-0186

Csordás, Tamás ORCID: https://orcid.org/0000-0002-8077-4000 and Gálik, Mihály (2024) Managing Competition Between Legacy Television Services and Video Streaming Platforms in Hungary in the Early 2020s – a Case Study. International Journal on Media Management . DOI 10.1080/14241277.2024.2386660

Frau, Moreno and Keszey, Tamara ORCID: https://orcid.org/0000-0003-2535-9581 (2024) Seeding innovation : the role of internal and external digital data in agri-food product innovation. British Food Journal, 126 (13). pp. 286-302. DOI 10.1108/BFJ-08-2023-0687

Galla, Daniella Dominika, Horváth, Dóra and Cosovan, Attila Róbert (2024) Designcommunicaton – A Facilitator of Creativity for All. Creativity studies, 17 (1). pp. 282-294. DOI 10.3846/cs.2024.15363

Kelemen, Zita ORCID: https://orcid.org/0000-0002-2736-1653, Malota, Erzsébet ORCID: https://orcid.org/0000-0001-5628-4354 and Lendvai, Krisztián (2024) Identifying Cross-Cultural Communication Barriers in Global IT Rollout Projects. Periodica Polytechnica Social and Management Sciences . DOI 10.3311/PPso.23032

Kelemen-Erdős, Anikó ORCID: https://orcid.org/0000-0001-7202-5870, Mitev Ariel, Zoltán ORCID: https://orcid.org/0000-0002-9986-3513 and Szakály, Zoltán (2024) Retain or Reduce? : Delisting Decisions in Relation to Manufacturer-Retailer Relationships in Grocery Store Retailing. Periodica Polytechnica Social and Management Sciences, 32 (2). pp. 131-140. DOI 10.3311/PPso.21528

Koloszár, László, Wimmer, Ágnes ORCID: https://orcid.org/0000-0002-3430-7962, Takácsné György, Katalin and Mitev, Ariel Zoltán ORCID: https://orcid.org/0000-0002-9986-3513 (2024) Tournament rituals and experiential competence development in higher education: A case of a unique conference series. The International Journal of Management Education, 22 (1). DOI https://doi.org/10.1016/j.ijme.2023.100929

Mitev, Ariel Zoltán ORCID: https://orcid.org/0000-0002-9986-3513, Tóth, Rita ORCID: https://orcid.org/0000-0002-3647-836X and Vaszkun, Balázs György ORCID: https://orcid.org/0000-0002-2085-6549 (2024) Role transition of higher education teachers due to disruptive technological change : Identity reconstruction for a better teacher-student relationship. International Journal of Management Education, 22 (2). DOI https://doi.org/10.1016/j.ijme.2024.100978

Molnár, László, Keszey, Tamara ORCID: https://orcid.org/0000-0003-2535-9581 and Frau, Moreno (2024) Developing a deeper understanding of actionable customer feedback : A systematic literature review. Society and Economy . DOI https://doi.org/10.1556/204.2024.00011

Royo-Vela, Marcelo ORCID: https://orcid.org/0000-0002-9310-5201, Frau, Moreno and Ferrer, Alberto (2024) The role of value co-creation in building trust and reputation in the digital banking era. Cogent Business & Management, 11 (1). DOI 10.1080/23311975.2024.2375405

Székely, László Levente ORCID: https://orcid.org/0000-0002-0089-7773 (2024) Parázs a hamu alatt – éled-e az új csendes generáció? Magyar Tudomány, 185 (7). pp. 855-862. DOI https://doi.org/10.1556/2065.185.2024.7.3

Székely, László Levente ORCID: https://orcid.org/0000-0002-0089-7773 (2024) The History of the Hungarian Large Sample Youth Survey. Review of Sociology, 34 (2). pp. 6-23. DOI https://doi.org/10.51624/SzocSzemle.12095

Tóth, Tamás ORCID: https://orcid.org/0000-0002-5361-4300, Demeter, Márton ORCID: https://orcid.org/0000-0002-9888-9682, Szabó, Lilla Petronella ORCID: https://orcid.org/0000-0001-5509-2158 and Török, Bernát (2024) Populist Cues in Media Framing : Exploring How Populism by the Media Emerges in Western News Coverage of Protests. KOME: An International Journal Of Pure Communication Inquiry, 12 (1). DOI 10.17646/KOME.of.13

Zoltán, Kövecses, Benczes, Réka ORCID: https://orcid.org/0000-0002-3481-8279, Anna, Rommel and Veronika, Szelid (2024) Universality versus variation in the conceptualization of ANGER : A question of methodology. Russian Journal of Linguistics, 28 (1). pp. 55-79. DOI https://doi.org/10.22363/2687-0088-34834

Book

Berács, József and Gyulavári, Tamás and Kenesei, Zsófia, eds. (2024) A Corvinus marketing doktori képzés 30 éve 1993–2023. Hazai és nemzetközi kitekintéssel. Budapesti Corvinus Egyetem, Budapest. . ISBN 978-963-503-951-7 DOI https://doi.org/10.14267/978-963-503-951-7

Simon, Judit ORCID: https://orcid.org/0000-0003-0409-7471, Berezvai, Zombor ORCID: https://orcid.org/0000-0001-7807-2977, Kemény, Ildikó ORCID: https://orcid.org/0000-0002-6738-8252, Kun, Zsuzsanna ORCID: https://orcid.org/0000-0003-2323-6174 and Pusztai, Tamás (2024) Kvantitatív elemzési módszerek. SPSS használata a kutatási gyakorlatban. Budapesti Corvinus Egyetem, Budapest. . ISBN 978-963-503-954-8 DOI https://doi.org/10.14267/978-963-503-954-8