Items where Division is "Institute of Marketing and Communication Sciences" and Year is 2026

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Buvár, Ágnes ORCID: https://orcid.org/0000-0001-9856-9251, Berezvai, Zombor ORCID: https://orcid.org/0000-0001-7807-2977 and Dúll, Andrea ORCID: https://orcid.org/0000-0002-0087-3309 (2026) Decoding sustainability : The effect of eco-labels and textual cues on consumers' spontaneous recall and understanding of environmental claims. Sustainable Production and Consumption, 63 . pp. 203-220. DOI 10.1016/j.spc.2026.01.008

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Kenesei, Zsófia ORCID: https://orcid.org/0000-0002-1908-8300 and Kolos, Krisztina ORCID: https://orcid.org/0000-0003-0585-266X (2026) How much is enough? An investigation of monetary compensation for service failures. Service Business, 20 . DOI 10.1007/s11628-025-00597-z

Kuttner, Ádám ORCID: https://orcid.org/0000-0002-0573-7787 and Kárpáti, Andrea ORCID: https://orcid.org/0000-0002-9683-5461 (2026) Evaluation of augmented reality communication using the visual framing methodology. Journal of Visual Literacy . DOI 10.1080/1051144X.2026.2627847

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Liyanaarachchi, Gajendra, Kurtaliqi, Fidan, Viglia, Giampaolo ORCID: https://orcid.org/0000-0001-8521-4988 and Frau, Moreno (2026) The virtue-value spectrum : managing ethical and pragmatic tensions in virtual reality retail for consumer wellbeing. Journal of Business Research, 203 . DOI 10.1016/j.jbusres.2025.115810

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Maligenova, Alima and Veloso da Silva, Admilson ORCID: https://orcid.org/0000-0001-9167-3902 (2026) Crisis communication on Instagram : celebrity apologies and the role of image repair strategies in shaping public perception. Social Semiotics . DOI 10.1080/10350330.2026.2628210

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Pörzse, Gábor Ferenc ORCID: https://orcid.org/0000-0001-5417-9681 and Kenesei, Zsófia ORCID: https://orcid.org/0000-0002-1908-8300 (2026) To enrol or not to enrol: What are the risks in choosing a massive open online course (MOOC)? International Review of Education, in pre . DOI 10.1007/s11159-025-10170-5

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Sobolieva, Tetiana ORCID: https://orcid.org/0000-0002-7818-145X, Labov, Jessie ORCID: https://orcid.org/0000-0002-3647-4393 and Nielsen, Kristian L. ORCID: https://orcid.org/0000-0003-2607-3091 (2026) The Russian War on Ukraine : Perspectives from Central and Eastern Europe. East European Politics and Societies . DOI 10.1177/08883254261420792