Items where Division is "Faculty of Business Administration > Institute of Marketing and Media" and Year is 2000

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Number of items: 1.

Berács, József, Gyulavári, Tamás, Heslop, Louise A. and Papadopoulos , Nicolas (2000) An Exploratory Study on the Role of Familiarity in Product Evaluations. In: Marketing in the New Millenium, 23-26 May 2000, Rotterdam, Netherlands.

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