Corvinus
Corvinus

Items where Division is "Faculty of Business Administration > Institute of Marketing and Media" and Year is 2011

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Monograph

Dörnyei, Krisztina and Gyulavári, Tamás (2011) A márkalojalitást befolyásoló tényezők vizsgálata: az involvement, a kockázat és az észlelt tudás szerepe. Working Paper. BCE Marketing és Média Intézet, Budapest.

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