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Number of items: 1. Gáti, Mirkó ORCID: https://orcid.org/0000-0001-5879-6353 and Bauer, András (2012) The economic approach of advertising and the problem of allocating advertising budgets during a recession. In: Enterprise during global market instability. Polish Economic Society, Torun, pp. 57-83. . ISBN 978-83-62049-21-9 |