Panzone, Luca A. ORCID: https://orcid.org/0000-0003-2382-3635, Tocco, Barbara, Brečić, Ružica and Gorton, Matthew ORCID: https://orcid.org/0000-0002-4579-5092 (2024) Healthy foods, healthy sales? : Cross-category effects of a loyalty program promoting sales of fruit and vegetables. Journal of Retailing, 100 (1). pp. 85-103. DOI 10.1016/j.jretai.2023.12.002
