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Molnár, László, Halász, Éva Angéla and Uhrin, Dávid (2026) “Show me the money!”: Esports betting behaviour of Gen Z: antecedents, motivations and marketing exposure. Marketing & Menedzsment, 60 (2). pp. 75-85. DOI https://doi.org/10.15170/MM.2026.60.02.06

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