Corvinus
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Mustak, Mekhail ORCID: https://orcid.org/0000-0002-2111-2939, Hallikainen, Heli ORCID: https://orcid.org/0000-0002-6908-2898, Laukkanen, Tommi, Plé, Loïc ORCID: https://orcid.org/0000-0002-7003-4471, Hollebeek, Linda D. and Aleem, Majid ORCID: https://orcid.org/0000-0002-0880-4586 (2024) Using machine learning to develop customer insights from user-generated content. Journal of Retailing and Consumer Services, 81 . DOI 10.1016/j.jretconser.2024.104034

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