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Savimaki, Emma ORCID: https://orcid.org/0009-0008-5370-3128, Hallikainen, Heli ORCID: https://orcid.org/0000-0002-6908-2898, Gabrielsson, Mika ORCID: https://orcid.org/0000-0002-0633-6918 and Laukkanen, Tommi ORCID: https://orcid.org/0000-0002-6353-2835 (2025) Big data driven supply chains in SMEs : the role of industry digitalization. Journal of Small Business Management . DOI 10.1080/00472778.2025.2578448

Mustak, Mekhail ORCID: https://orcid.org/0000-0002-2111-2939, Hallikainen, Heli ORCID: https://orcid.org/0000-0002-6908-2898, Laukkanen, Tommi, Plé, Loïc ORCID: https://orcid.org/0000-0002-7003-4471, Hollebeek, Linda D. and Aleem, Majid ORCID: https://orcid.org/0000-0002-0880-4586 (2024) Using machine learning to develop customer insights from user-generated content. Journal of Retailing and Consumer Services, 81 . DOI 10.1016/j.jretconser.2024.104034