Hartmann, Monika ORCID: https://orcid.org/0000-0002-3631-164X, Yeh, Ching‐Hua ORCID: https://orcid.org/0000-0003-3645-6256, Gorton, Matthew ORCID: https://orcid.org/0000-0002-4579-5092, Tocco, Barbara and Török, Áron ORCID: https://orcid.org/0000-0001-6769-7103 (2025) Enhancing Sustainability Label Effectiveness Through Logo Design Modification : An Analysis of the EU Green Leaf Logo. Agribusiness . DOI 10.1002/agr.70013