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Number of items: 2.

Berács, József, Hooley, Graham, Sajtos, László and Keszey, Tamara (2003) Marketing-erőforrások koncepcionális megközelítése. Vezetéstudomány - Budapest Management Review, 34 (2). pp. 2-13.

Berács, József, Hooley, Graham and Kolos, Krisztina (1995) Marketingstratégia Magyarországon: A hazai vállalatok tipológiája. Vezetéstudomány, 26 (6). pp. 5-11.

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