Shitova, Mariia, Kabalska, Agnieszka ORCID: https://orcid.org/0000-0002-9646-3469, Varga, Ákos ORCID: https://orcid.org/0000-0001-5061-843X and Wagner, Ralf ORCID: https://orcid.org/0000-0002-0220-2154 (2026) Minds Versus Codes : Triangulating Neurophysiological and Qualitative Responses to AI‐Generated Versus Human‐Made Video Advertisements. Psychology & Marketing . DOI https://doi.org/10.1002/mar.70235
