Buvár, Ágnes ORCID: https://orcid.org/0000-0001-9856-9251, Kalóz, Nikolett, Gáti, Mirkó ORCID: https://orcid.org/0000-0001-5879-6353, Dúll, Andrea ORCID: https://orcid.org/0000-0002-0087-3309 and Zsila, Ágnes ORCID: https://orcid.org/0000-0002-8291-5997 (2026) Self-Disclosure Enhances the Mitigating Role of Parasocial Relationships in Influencer-Brand Incongruence. Journal of Interactive Advertising . DOI https://doi.org/10.1080/15252019.2026.2656658
