Number of items: 1.
Liyanaarachchi, Gajendra, Kurtaliqi, Fidan, Viglia, Giampaolo 
ORCID: https://orcid.org/0000-0001-8521-4988 and Frau, Moreno
(2026)
The virtue-value spectrum : managing ethical and pragmatic tensions in virtual reality retail for consumer wellbeing.
Journal of Business Research, 203
.
DOI 10.1016/j.jbusres.2025.115810
This list was generated on Fri Mar 6 01:52:24 2026 UTC.
