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Nógrádi-Szabó, Zoltán (2017) Hiszem, amit látok, vagy látom, amit hiszek? Etnográfia a kvalitatív piackutatásban a terepmunkától a videofilmig. Vezetéstudomány - Budapest Management Review, 48 (12). pp. 61-67. DOI https://doi.org/10.14267/VEZTUD.2017.12.07

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