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Number of items: 1. Buvár, Ágnes and Orosz, Gábor (2020) “Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research. International Journal of Advertising, 39 (1). pp. 32-50. DOI https://doi.org/10.1080/02650487.2019.1613848 |