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Berács, József, Gyulavári, Tamás, Heslop, Louise A. and Papadopoulos , Nicolas (2000) An Exploratory Study on the Role of Familiarity in Product Evaluations. In: Marketing in the New Millenium, 23-26 May 2000, Rotterdam, Netherlands.

Papadopoulos, Nicolas and Butt, Irfan (2006) Place image and place branding : What the data tells us. Vezetéstudomány - Budapest Management Review, 37 (7-8). pp. 74-87. DOI 10.14267/VEZTUD.2006.07.09

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