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Varga, Ákos and Sujbert, Vivien (2018) Énmárkázás online: A Youtuberek márkaépítése során használt tartalomelemek analízise = Self branding online: Content analysis of Youtubers’ self branding. In: A hatékony marketing – EMOK 2018 Nemzetközi Tudományos Konferencia konferenciakötete. Selye János Egyetem, Komárom, pp. 506-518. . ISBN 978-80-8122-236-8

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