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Number of items: 2.

Szőcs, Attila and Berács, József (2015) A fogyasztói márkaérték, mint másodrendű látens változó okozati becslése. Szigma, 44 (1-2). pp. 99-125.

Szőcs, Attila (2004) Imázshordozók. Vezetéstudomány - Budapest Management Review, 35 (ksz.). pp. 58-66.

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