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Tasnádi, József (1995) A márka- és a márkaérték-létrehozás és -mérés egyes kérdései. Vezetéstudomány, 26 (10). pp. 73-80.

Tasnádi, József (2000) Integrált kommunikáció. Vezetéstudomány - Management and Business Journal, 31 (4). pp. 17-24.

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