Del Prete, Margherita, Golossenko, Artyom, Gorton, Matthew ORCID: https://orcid.org/0000-0002-4579-5092, Tocco, Barbara and Samoggia, Antonella (2024) Consumer Disposition Toward Fairness in Agri-Food Chains (FAIRFOOD) : Scale Development and Validation. Journal of Business Ethics . DOI 10.1007/s10551-024-05756-2
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Official URL: https://doi.org/10.1007/s10551-024-05756-2
Abstract
Fairness in agri-food supply chains receives increasing consumer, industry, and political attention but is currently under-conceptualized and lacks appropriate frameworks for measurement. Therefore, building on a theoretically grounded conceptualization of consumer dispositions toward fairness in agri-food supply chains, we developed and validated a 14-item fairness measurement scale (FAIRFOOD). The scale comprises of four dimensions (economic, environmental, social, and informational) which are manifestations of the same construct (higher-order structure). We empirically validate the scale and its reliability using four studies and eight independent samples from Italy ( n = 1386) and the UK ( n = 1379). The findings reveal that FAIRFOOD is related, yet distinct from theoretically relevant constructs such as ethical consumption and pro-environment behavior. The FAIRFOOD scale is a strong predictor of outcomes such as willingness to purchase Fairtrade certified products, as well as boycott and negative Word of Mouth intentions if a brand treats other supply chain actors unfairly. Regarding business strategy, rather than focusing on one dimension of fairness independently, managers should adopt a holistic approach, devising initiatives that address all four dimensions in tandem.
Item Type: | Article |
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Uncontrolled Keywords: | Fairness · Agri-food supply chain · Scale development |
Divisions: | Institute of Sustainable Development |
Subjects: | Ecology Logistics, production management Agriculture |
DOI: | 10.1007/s10551-024-05756-2 |
ID Code: | 10245 |
Deposited By: | MTMT SWORD |
Deposited On: | 30 Jul 2024 07:58 |
Last Modified: | 30 Jul 2024 07:58 |
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