Impact of COVID-19 pandemic on SMEs digital transformation journey – Slovenian and Hungarian experiences

Abstract

This article investigates patterns in SMEs’ digital transformation journey during the COVID-19 pandemic and whether the lessons learnt from this crisis have influenced their future digital transformation objectives. Following a multiple case study design, semi-structured interviews were conducted with SME owners/managers in Slovenia and Hungary. The analysis within and across cases revealed that the majority of participating SMEs were not digitally ready but still managed to overcome various challenges by adopting or intensifying the use of digital technology. The usefulness of these technologies convinced them to engage more in digital transformation. Although they dealt with similar challenges, their response differed depending on the size and sector. This study contributes to current research by providing a more comprehensive understanding of SMEs’ COVID-19 related challenges, their responses to these challenges, and future digital transformation objectives, specifically, their future efforts towards a higher level of digital maturity.