Contemporary multimedia applications in the cultural communication discourse of the museum

Kuttner, Ádám and Kárpáti, Andrea ORCID: https://orcid.org/0000-0002-9683-5461 (2023) Contemporary multimedia applications in the cultural communication discourse of the museum. Journal of Science Communication, 22 (1). DOI 10.22323/2.22010801

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Official URL: https://doi.org/10.22323/2.22010801

Abstract

AR/VR applications are gaining prominence in exhibition communication. In this field research project, we developed an assessment model to identify major AV/VR application types and their functions. We then used this model to describe 32 contemporary multimedia exhibition applications in 12 countries. During our visits to the exhibitions, we assumed the perspective of the non-specialist visitor to better identify communicative effects of AR/VR applications and compare them with traditional guides developed for similar exhibitions. Our results show that these innovative sources of information may significantly contribute to visitor enjoyment as well as knowledge gain and retention

Item Type:

Article

Uncontrolled Keywords:

Popularization of science and technology; Public understanding of science and technology; Science centres and museums

Divisions:

Corvinus Doctoral Schools
Institute of Marketing and Communication Sciences

Subjects:

Knowledge economy, innovation

DOI:

10.22323/2.22010801

ID Code:

10548