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Smart cities and quality of life in Budapest : An Urban Consumer Perception-Based Approach

Chang, Songling ORCID: https://orcid.org/0000-0003-3042-1415 (2026) Smart cities and quality of life in Budapest : An Urban Consumer Perception-Based Approach. Marketing és Menedzsment, 59 (4). pp. 41-53. DOI 10.15170/MM.2025.59.04.04

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Official URL: https://doi.org/10.15170/MM.2025.59.04.04


Abstract

AIMS OF THE PAPER The aim of this study is to examine the association between smart city development and residents’ quality of life in Budapest. This includes evaluating urban consumers’ perceptions and attitudes towards existing smart solutions in the city across various aspects of their life. METHODOLOGY The research employed a trilingual questionnaire (English, Hungarian and Mandarin Chinese) to accommodate Budapest's diverse population of resident consumers. The data collection yielded 453 valid responses. Distribution occurred through both electronic platforms (web-based interfaces, QR codes, DistrictForums, expatriate networks) and paper-based instruments, which were completed by interviewers in various districts of the city. MOST IMPORTANT RESULTS Respondents generally have a positive image of Budapest, and they find the city relatively safe. Budapest's urban environment is rated quite positively, especially the city’s atmosphere. Consumers find public transport efficient, easy to use and easy to navigate. Smart transportation-related services (mobile apps, ticketing, and electronic information boards) were rated highly. However, respondents are not so happy with the parking situation and overall traffic management. They are least happy with the quality and cost of housing, followed by healthcare and low salaries compared to the cost of living. Also, they do not see Budapest asa very clean or sustainable city. RECOMMENDATIONS It is important to build on the city’s strengths (e.g., efficient transport system, cultural attractions, good atmosphere) and to address apparent weaknesses (e.g., cleanliness, lack of parking). The city should be made safer for certain groups of residents (e.g., women) and the number of local green spaces should be increased for older residents who might find it harder to access central locations. Sustainability needs to be communicated more prominently, and residents, especially those less confident (e.g., older residents), should be encouraged to use smart tools.

Item Type:Article
Uncontrolled Keywords:smart cities, quality of life, residents, urban consumers, city management, Budapest
Divisions:Corvinus Doctoral Schools
Subjects:Urban planning
DOI:10.15170/MM.2025.59.04.04
ID Code:12549
Deposited By: MTMT SWORD
Deposited On:05 Mar 2026 14:53
Last Modified:05 Mar 2026 14:53

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