Vastag, Gyula, Rondinelli, Dennis A. and Kerekes, Sándor (1996) How Corporate Executives Perceive Environmental Issues. Journal of Euromarketing, 5 (3). pp. 5-27. DOI 10.1300/J037v05n03_02
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Abstract
This article reports the results of a survey conducted in Hungary to compare the environmental perceptions of Hungarian corporate managers with those of other executives from around the world who had earlier responded to a similar survey conducted by McKinsey and Company. The results showed virtually no differences in how Hungarian managers perceived the importance of environmental challenges, but they did reveal stronger differences in perceptions between Hungarian and international respondents and among Hungarian respondents from companies in different owner.
Item Type: | Article |
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Uncontrolled Keywords: | környzeti marketing, környezetirányítási eszközök, vállalati stratégia, környezeti menedzsment |
Subjects: | Environmental economics Marketing Management, business policy, business strategy |
DOI: | 10.1300/J037v05n03_02 |
ID Code: | 2013 |
Deposited By: | MTMT SWORD |
Deposited On: | 24 Jul 2015 07:21 |
Last Modified: | 24 Jul 2015 07:21 |
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