Business Value of IT Investment: The Case of a Low Cost Airline’s Website

Aranyossy, Márta (2007) Business Value of IT Investment: The Case of a Low Cost Airline’s Website. In: 20th Bled eConference eMergence: Merging and Emerging Technologies, Processes, and Institutions, June 4 - 6, 2007, Bled, Slovenia.

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Using the case of a low cost airline company’s website we analyze some special research questions of information technology valuation. The distinctive characteristics of this research are the ex post valuation perspective; the parallel and comparative use of accounting and business valuation approaches; and the integrated application of discounted cash flow and real option valuation. As the examined international company is a strategic user of e-technology and wants to manage and account intangible IT-assets explicitly, these specific valuation perspectives are gaining practical significance.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:IT business value, travel services industry, accounting, discounted cash-flow, real option
Divisions:Faculty of Business Administration > Institute for the Development of Enterprises
Information economy
ID Code:225
Deposited By: Márta Aranyossy
Deposited On:07 Feb 2011 10:26
Last Modified:03 Jul 2012 00:24

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