Productive ambiguity

Németh, Krisztina (2011) Productive ambiguity. Corvinus Journal of Sociology and Social Policy, 2 (1). pp. 137-145.

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David Stark’s new book, The Sense of Dissonance (2009), takes as its task tackling of the seemingly perplexing question of how certain organizations can benefit from confusing, ambiguous situations; how they can capitalize on ambiguity through transforming dissonance into a special kind of asset (asset ambiguity). Organizations based on a multiplicity of values (diversity) produce dissonance; that is, a permanent ambiguity in the fields of (e)valuation, judgments and performance criteria. Despite all difficulties and misunderstandings, economically speaking, ambiguity seems to be highly productive: the organization of dissonance plays a crucial role in developing profitable working methods and ensuring survival on the market.

Item Type:Article
ID Code:3213
Deposited By: Veronika Vitéz
Deposited On:01 Dec 2017 12:34
Last Modified:01 Dec 2017 12:34

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